Marketing & Activity Management Specialist

Key Responsibilities: 

Marketing:

• Marketing Strategy: Develop and execute comprehensive marketing plans and strategies to achieve sales and brand awareness goals in our B2B model through independent research and working with third party agencies.
• Product Promotion: Create and manage marketing campaigns to promote the company's cake products through various channels, including digital marketing, social media, email marketing, and traditional advertising.
• Content Creation: Produce high-quality content, including product descriptions, blog posts, social media updates, and email newsletters, to engage with customers and showcase our products.
• Sales Enablement: Work closely with the sales team to provide resources and tools (I.e. POS, info package including specs and other product-related info) to effectively sell the new product.
• Market Research: Conduct market research to identify consumer preferences, trends, and competition within the baked goods industry.
• Audience Targeting: Define and segment target audiences to personalize marketing messages and optimize campaign effectiveness.
• Social Media Management: Manage and grow the company's social media presence, creating visually appealing content, responding to comments, and tracking performance metrics.
• Email Marketing: Plan and execute email marketing campaigns, including designing templates, crafting compelling copy, and analyzing campaign results.
• Branding and Positioning: Assist in maintaining and enhancing the company's brand image and positioning within the market.
• Event Marketing: Coordinate and participate in events, trade shows, and product launches to promote our products to a wider audience.
• Collaboration: Collaborate closely with the sales team to align marketing efforts with sales objectives and provide them with necessary sales support materials.
• Budget Management: Manage the marketing budget efficiently, tracking expenses, and ensuring that campaigns are cost-effective.
• Analytics and Reporting: Monitor and analyze the performance of marketing initiatives using tools like Google Analytics, social media analytics, and email marketing platforms. Present findings and recommendations to the management team.
• Other duties as required.

Activity Management:

• Product Launch Strategy: Communicate with all launch teams to discuss goals, timelines, deliverables, obstacles, and dependencies. Develop and execute comprehensive product launch strategies that align with the company's goals and target audience.
• Post-launch Evaluation: Analyze the performance and customer feedback post-launch to make improvements for future product launches.
• Project Management: Plan, organize, and oversee all aspects of the product launch project, including timelines, budgets, and resource allocation. Speaking with company stakeholders to discover which aspects of the launch plans work for them and which, if any, create challenges for their team’s internal processes. Tracking everyone’s progress, meeting with all departments to make sure the launch plans are performing perfectly and completing on time.
• Other duties as required.

Skills and Requirements

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Minimum 3 years’ experience in marketing, and 2-3 years in activity or project management experience, preferably in the food or consumer goods industry.
• Proficiency in marketing tools and software, including email marketing platforms, social media management tools, and analytics tools.
• Excellent knowledge of the Windows software (Word, Excel, PowerPoint, Project)
• Excellent verbal communication skills in both English and Chinese.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Strong editing and proofreading skills; creative and innovative with good attention to detail
• Creative thinking and the ability to generate innovative marketing ideas.
• Project management skills and strong attention to detail.
• Ability to work independently, with excellent organization and interpersonal skills.
• Familiarity with food industry trends and consumer preferences is a plus.
• Certifications in marketing or related fields can be advantageous.
• Some travelling to various locations may be required from time to time.
• Required languages: English, Chinese (Mandarin or Cantonese)