Marketing/Brand Manager

Responsibilities:

• Oversee all marketing campaigns for their company or department
• Understanding the NFT/Crypto industry and leveraging their knowledge of it in this position
• Implement brand and marketing strategy
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Lead market research efforts to uncover the viability of current and existing products/services
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Skills and Requirements

• A strong understanding in NFT/Cryptocurrency is preferred
• Bachelor’s degree in marketing, business, or related field
• Minimum 3+ years of experience in a marketing/communications role
• 2+ years of experience working with senior leadership teams to create brand and marketing strategy
• 3+ years of organic social media experience
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity